Question

我为我的iOS-App设置了Google Analytics，它基本上运行正常（屏幕跟踪，购买，...），但安装广告系列跟踪不正常。我在这里看到一个类似的问题没有解决： Google analytics iOS campaign tracking testing on development

这是我用来实现的指南（在Objective-C中）： https://developers.google.com/analytics/devguides/collection/ios/v3/campaigns#general-campaigns

我在Google Analytics信息中心中看到引荐来源安装，但没有安装广告系列。

这是测试网址

https://click.google-analytics.com/redirect?tid=UA-51157298-2&url=https%3A%2F%2Fitunes.apple.com%2Fat%2Fapp%2Fbikersos-motorrad-unfall-sos%2Fid980886530&aid=com.BikerApps.BikerSOS&idfa=%{idfa}&cs=test_source&cm=test_medium&cn=test_campaign&cc=test_campaign_content&ck=test_term

我在这里生成的

： https://developers.google.com/analytics/devguides/collection/ios/v3/campaigns#url-builder

应该跟踪安装的我的代码如下：

的AppDelegate：

//Method where app parses any URL parameters used in the launch
func application(_ app: UIApplication, open url: URL, options: [UIApplicationOpenURLOptionsKey : Any] = [:]) -> Bool {

    //Track google Analytics URL
    GAService.shared.trackURL(url)

    //some other handlers here ....
    return true/false
}

GAService Singleton：

@objc public class GAService : NSObject {
private let trackID : String = "UA-xxxxxx-x"

var trackGoogleAnalytics : Bool = Constants.Analytics.trackGoogleAnalytics
private let UTM_SOURCE_KEY : String = "xxx"
private let UTM_MEDIUM_KEY : String = "xxx"
private let UTM_CAMPAIGN_KEY : String = "xxx"
var trackUncaughtExceptions : Bool = true
var tracker : GAITracker? = nil

static let shared = GAService()

var UtmSource : String {
    get {
        if let utm = UserDefaults.standard.string(forKey: UTM_SOURCE_KEY) {
            return utm
        }
        return ""
    }
    set {
        if UserDefaults.standard.string(forKey: UTM_SOURCE_KEY) == nil {
            UserDefaults.standard.set(newValue, forKey: UTM_SOURCE_KEY)
            UserDefaults.standard.synchronize()
        }
    }
}
var UtmCampaign : String {
    get {
        if let utm = UserDefaults.standard.string(forKey: UTM_CAMPAIGN_KEY) {
            return utm
        }
        return ""
    }
    set {
        if UserDefaults.standard.string(forKey: UTM_CAMPAIGN_KEY) == nil {
            UserDefaults.standard.set(newValue, forKey: UTM_CAMPAIGN_KEY)
            UserDefaults.standard.synchronize()
        }
    }
}
var UtmMedium : String {
    get {
        if let utm = UserDefaults.standard.string(forKey: UTM_MEDIUM_KEY) {
            return utm
        }
        return ""
    }
    set {
        if UserDefaults.standard.string(forKey: UTM_MEDIUM_KEY) == nil {
            UserDefaults.standard.set(newValue, forKey: UTM_MEDIUM_KEY)
            UserDefaults.standard.synchronize()
        }
    }
}
private override init() {
    super.init()

    if(trackGoogleAnalytics) {
        tracker = GAI.sharedInstance().tracker(withTrackingId: trackID)
        tracker!.allowIDFACollection = true

        GAI.sharedInstance().trackUncaughtExceptions = trackUncaughtExceptions
        GAI.sharedInstance().logger.logLevel = GAILogLevel.error
        GAI.sharedInstance().dispatchInterval = 1
    }
}

public func trackURL(_ url : URL){
    let urlString = url.absoluteString
    // setCampaignParametersFromUrl: parses Google Analytics campaign ("UTM")
    // parameters from a string url into a Map that can be set on a Tracker.
    let hitParams : GAIDictionaryBuilder = GAIDictionaryBuilder()

    // Set campaign data on the map, not the tracker directly because it only
    // needs to be sent once.
    hitParams.setCampaignParametersFromUrl(urlString)

    // Campaign source is the only required campaign field. If previous call
    // did not set a campaign source, use the hostname as a referrer instead.
    if((hitParams.get(kGAICampaignSource) != nil) && (url.host ?? "").length() != 0) {
        hitParams.set("referrer", forKey: kGAICampaignMedium)
        hitParams.set(url.host, forKey: kGAICampaignSource)
    }
    let hitParamsDict : [AnyHashable : Any] =  hitParams.build() as Dictionary as [AnyHashable : Any]

    if(hitParamsDict.count > 0) {
        // A screen name is required for a screen view.
        let source : String? = hitParams.get(kGAICampaignSource)
        let medium : String? = hitParams.get(kGAICampaignMedium)
        let campaign : String? =  hitParams.get(kGAICampaignName)
        if(source != nil || medium != nil || campaign != nil) {
            tracker?.set(kGAIScreenName, value: "openUrl")
            GAService.shared.UtmSource = source ?? ""
            GAService.shared.UtmMedium = medium ?? ""
            GAService.shared.UtmCampaign = campaign ?? ""
        }

        // SDK Version 3.08 and up.
        //[tracker send:[[[GAIDictionaryBuilder createScreenView] setAll:hitParamsDict] build]];
        let sendDict : [AnyHashable : Any] =  GAIDictionaryBuilder.createScreenView().setAll(hitParamsDict).build() as Dictionary as [AnyHashable : Any]
        tracker?.send(sendDict)
        tracker?.set(kGAIScreenName, value: nil)
    }
}

由于我必须为这样的跟踪设置screenName，我将openUrl定义为常量并将其设置为nil之后我发送了字典。

我希望任何人都可以看到我做错了什么

提前谢谢

Answer 1

我认为Google Analytics文档在这个问题上非常糟糕。如果您仔细查看“广告系列衡量”主要指南中所写的内容，则说明“安装应用后，可能会通过广告系列，网站或其他应用推介推出”谷歌给出了一个自定义网址方案的例子，该方案已经处理完毕。

希望还有另一个指南https://developers.google.com/analytics/solutions/mobile-campaign-deep-link，其中介绍了如何使用深层链接进行广告系列衡量。

因此，如果您想跟踪广告系列衡量标准，则必须为您的应用程序使用通用链接机制或自定义网址方案。

Universal Links机制是首选方式，如果您有后端，因此可以决定在哪里重定向用户：在iTunes或应用程序中。

假设您有一个站点链接 https://example.com/openapp ，可将用户重定向到iTunes Connect。您应该在中插入通用链接地址（ https://example.com/openapp ）生成器https://developers.google.com/analytics/devguides/collection/ios/v3/campaigns#url-builder。

Answer 2

我在决定导航的深度链接中使用了它：

  class UserProfile(models.Model):
        user = models.OneToOneField(User, on_delete=models.CASCADE)
        user_role = models.ForeignKey(Roles, on_delete=models.CASCADE)

        def __str__(self):
              return self.user.username

    class Roles(models.Model):
        role_title = models.CharField(max_length=30)
        role_description = models.CharField(max_length=100)

        def get_absolute_url(self):
            return reverse('role-create')

        def __str__(self) : 
            return self.role_title

然后我在Google Analytics（分析）上看到了源代码。

ios Google Analytics广告系列跟踪

2 个答案: